December 20th 2022                                            

For immediate release 

This year, with our "Give Happiness and Warmth" initiative, no less than 818 people will receive a jacket to keep them warm this winter.

An initiative that is making headway

The head office of the Quebec company, located on Racine Street in the heart of Saguenay, is just a few steps away from the "Maison d'Accueil pour sans-abri" of Chicoutimi. A warm jacket is the most important piece of clothing for our harsh winters. Whether it's to introduce yourself in front of a future employer and proudly wear a jacket that makes you feel good or to be surprised by the cold weather when you first arrived in the country, all Quebecers need a good jacket!  

Give to the next

The event has since snowballed! Employees from all over the province of Quebec receive jackets which they are amazed with the quality and especially the quantity. As the weeks go by, the boxes fill up and accumulate in a corner of the store while waiting for the collection of the organization associated with the store. The concept is simple but a win-win for everyone. For each jacket collected, regardless of the brand, the customer receives a $75 discount to purchase a new one. "At the end of each campaign, the whole team is filled with emotion regarding the results, the encounters and the feedback received" says Mrs. Laroche. The number of organizations receiving donated jackets increases from year to year, and the clientele is increasingly varied (homelessness, families in need, newcomers, etc.).

A second life

Chlorophylle is proud to be not only the ally of Quebecers for their outdoor and nature activities, but also to be an actor of change and to participate in reducing our environmental impact. In 4 years, more than 2000 jackets have been given back to the next. 

Cash donation

For the past two years, we have been collecting cash donations via our website which are then divided among our participating organizations. We are grateful to all those who offer their time and attention to people who need it. This year, no less than $598 will be redistributed.

About Chlorophylle

Chlorophylle is a Quebec-based company that develops and markets high-end products specialized for outdoor activities. Its products are renowned for being durable, high-performance and versatile. Founded in the fall of 1980 in Chicoutimi, Saguenay-Lac-Saint-Jean, the company has seen its creations travel the world. Owned by the Côté-Reco family business since May 2019, Chlorophylle has since had the wind in its sails. In the last two years, 3 new corporate boutiques have been opened - two of which are in the city! -. We also have 3 franchise boutiques and a growing network of retailers.  

Mrs. Claudie Laroche, marketing director, is available to answer all your questions.

For more information, please contact:
Manon Rivard
Communications Director and Marketing Assistant
Office : (819) 292-2323 poste 50962